Movies Daily by Zach Cannon

One of the more interesting news items that I missed yesterday comes from The Hollywood Reporter. Apparently, FOX will only be showing around five minutes of commercials when its new shows Fringe (from J.J. Abrams) and Dollhouse (from Joss Whedon) debut in the fall. FOX admits the move may be risky, but says a paradigm change has to occur in television. And the network is absolutely right. With TiVos and DVRs becoming increasingly popular, commercials are being skipped anyways, and with cable, both basic and premium, offering so much alternative programming, the Big Four networks need to find a way to compete. This might lead to more product placement to make up for the ad time, or it might just fail miserably. We’ll see come fall.

To read the Hollywood Reporter article click here .

The geek community already seems to be buzzing about Fringe and Dollhouse. You can find previews for each here and here .

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